Less
meeting.
More
marketing.

One place for your people, plan, campaigns and conversations. Start with a free growth strategy that becomes the foundation for the work.

Diverge
Demo
Objectives · Q3
Qualified pipeline82 / 120 SQLs
Trial activation26.4% / 30%
Active campaigns
LinkedIn ABM: Ops leaders
Milestone 3
Live
Webinar launch
Milestone 3
Approval
Homepage rewrite
Milestone 2
Shipped
Performance · 30 days
+24%SQLs vs last quarter
Needs you
Webinar landing pageApprove
Comment · ABM

"Ops leaders convert at 2x. Narrowing targeting next sprint."

Maya, a senior NotNormal strategist
Maya Okafor
Senior Strategist · 2:14 video

"Webinar page is ready. One approval and it goes live Thursday."

Linked to: Qualified pipeline

Real people. One place. Everything connected.

01The problem

Marketing has a communication problem.

Too many meetings. Too many handovers. Too much guesswork. Founders shouldn't have to become marketing experts to understand what's happening or whether it's working.

Before

Six tools. No clear picture.

Your marketing is scattered across six tools, five conversations and another meeting.

After

One place. Everything connected.

Your people, your plan, your progress. Together in one place.

Before
The old way
After
NotNormal
Slack, email, Asana, Zoom, Loom…
One place for the work and communication
Endless status meetings
Updates when they matter
Chasing people for answers
Progress visible whenever you need it
Strategy buried in slide decks
A living plan connected to execution
Scattered feedback and approvals
Conversations attached to the work
Reports without context
Results explained, with clear next steps
Account managers and handovers
Direct access to experienced marketers

Same ambition. A completely different way of working.

Why we work this way
Matt, founder of NotNormal Studio

Built for how people actually work.

I'm a neurodivergent strategist. I love the challenge of startups, but the endless syncs and alignment calls wore me out. Then I noticed the founders I worked with felt the same. Too many meetings, too much jargon, too much effort just to know if marketing was working. Many of them were neurodivergent too. So we built a different way of working. Async, clear and calm, for both sides.

Matt, Founder

02The platform

Diverge. Work unmasked.

Diverge is our client workspace. Your plan, campaigns, updates and results in one calm place. No status meetings. No decoding reports. Just clear updates, specific decisions and progress you can check whenever suits you.

Diverge/ Acme Analytics
Demo · illustrative data
Grow qualified pipeline
KR: 120 SQLs per quarter
↳ LinkedIn ABM↳ Webinar series
68%
Improve trial activation
KR: Activation rate 22% → 30%
↳ Onboarding emails↳ In-app guides
45%
Sharpen positioning
KR: New messaging live sitewide
↳ Messaging playbook↳ Homepage rewrite
90%
Every campaign, explained
DivergeMeta Ads · Demo request campaign
Illustrative example
Launched
3 March
Current stage
Learning
Objective
Qualified demo requests
Learning and evaluation milestones
  1. Launch3 Mar3 audiences, 4 creatives live
  2. Delivery stabilisesNowAfter ~50 conversionsSet by budget and event volume, not a fixed week count
  3. Creative and audience readAgreed checkpointKeep, cut or iterate
  4. Cost per qualified lead reviewAgreed checkpointJudged against the target in the plan
Early indicators vs expectations
Click-through rate
1.4%
● On track · Expect 0.9 to 1.5%
Landing page conv.
6.8%
● On track · Expect 5 to 8%
Cost per lead
£92
○ Not yet · Target £70 at maturity
Qualified leads
11
· Too early to judge
Week in review, from Maya
Strategist · 2:40 video update
Insight

Engagement is ahead of plan. Cost per lead is high, which is normal at this volume. The founder-led video is pulling 2x the clicks of the product shots.

Decision

Shift 30% of budget to the founder video. Pause the lowest audience. No change to targets.

Next actions
  • Two new founder video cuts
  • Tighten lead form qualification
  • Review at next agreed checkpoint

Timelines and evaluation criteria are set per campaign, based on your strategy, budget and data. There is no universal "learning period", so we don't pretend there is.

01
Objectives to execution

Key results sit next to the campaigns that move them.

02
Approvals in context

Review, comment and sign off where the work lives.

03
Progress without meetings

Decisions and next steps visible whenever you check in.

03Your team

A whole marketing team.
For the price of one senior hire.

Strategy, paid media, social, content, SEO, web development and analytics. Experienced specialists working together on your growth, without the overhead of building the team yourself.

A multidisciplinary team shared across your work, for around the cost of one senior marketing hire.

01
Strategy
Plans, OKRs, priorities
Specialist · illustrative
02
Paid media
Meta, Google, LinkedIn
Specialist · illustrative
03
Social
Organic, community
Specialist · illustrative
04
Content
Copy, narrative, creative
Specialist · illustrative
05
SEO
Search, technical, content
Specialist · illustrative
06
Web development
Sites, landing pages, CRO
Specialist · illustrative
07
Analytics
Tracking, attribution, reporting
Specialist · illustrative

Portraits are placeholders. Team introductions coming soon.

Short videos, not long calls.
Comments on the work, not in threads.
Clear decisions, not open-ended meetings.
04How it works

From onboarding to outcomes.

four steps. no theatre.

  1. 01

    Free strategy

    Tell us about your business and get a preliminary growth strategy in your own Diverge workspace.

  2. 02

    Align

    Activate your team. Strategists validate the plan with your data, with expectations and milestones built in.

  3. 03

    Execute

    Follow milestones, campaigns and deliverables as the work happens.

  4. 04

    Understand

    See results, hear the thinking behind decisions and know what happens next.

05Pricing

One subscription. A proper growth team.

Three starting points. Final scope and pricing depend on your business, your goals and what needs to move. We'll agree it with you before anything starts.

Launch
from
£4,000/month
Start with a free strategy
Growth
from
£6,500/month
Start with a free strategy
Scale
from
£10,000/month
Start with a free strategy

Provisional pricing. Media spend is additional.

Less talk.
More progress.

Start with a free growth strategy. If you like it, it becomes the plan we execute. Nothing starts from scratch.

Get your free growth strategy